In collaboration with Unbound, the 2025 installment of NHK’s annual year-long historical drama series known as Taiga Drama, currently airing, this exhibition recreates the vibrant townscape of 18th century Edo, a massive cultural hub known today as Tokyo.
Travel back in time and walk the streets the protagonist Tsutaya Jūzaburō―or Tsutajū for short―treaded as he claimed his fame as an ukiyo-e producer.
This Exhibition Has Now Closed.
From his book lender beginnings, Tsutaya Jūzaburō (Tsutajū, 1750-97) scaled the heights of the publishing industry to become media king around the beginning of the late Edo period.
From talent-spotting to production, Tsutajū created Utamaro, Sharaku, and other famous ukiyo-e artists.
His firm grasp of period trends meant that he created numerous bestsellers in kibyōshi, sharebon, and other popular literature genres.
A talented producer with a rare talent for marketing, indeed, he was one of the greats of his era.
From talent-spotting to production, Tsutajū created Utamaro, Sharaku, and other famous ukiyo-e artists.
His firm grasp of period trends meant that he created numerous bestsellers in kibyōshi, sharebon, and other popular literature genres.
A talented producer with a rare talent for marketing, indeed, he was one of the greats of his era.
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Exhibition Title
SPECIAL EXHIBITION
TSUTAYA JŪZABURŌ:CREATIVE VISIONARY OF EDO -
Dates
April 22 (Tue.) – June 15 (Sun.), 2025
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Closed
Mondays (except April 28 & May 5) and May 7 (Wed.)
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Hours
9:30am - 5:00pm
*Open until 8:00pm on Fridays, Saturdays and May 4 and May 5.
*Last admission 30 minutes before closing. -
Venue
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Organizers
Tokyo National Museum, NHK, NHK Promotions Inc.
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With the support of
Taito city, Chuo city
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With the sponsorship of
SGC, Nissha
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General Inquiries
(+81)-(0)50-5541-8600 (Hello Dial)
*Some objects may be changed during the exhibition period.
[The rotation schedule is as follows:Term① April 22 – May 18, Term② May 20 – June 15]
*Changes may occur in exhibition period, display period, opening hours and closed days. Any changes will be confirmed on the official website and social media sites. Please confirm the latest information on the official exhibition website.
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Venue Access
Heiseikan, Tokyo National Museum (Ueno Park)
13-9 Ueno Park, Taito-ku, Tokyo, 110-8712
●JR Lines: 10-minute walk from Ueno or Uguisudani Station
●Tokyo Metro Lines: 15-minute walk from Ueno or Nezu Station
●Keisei Lines: 15-minute walk from Keisei Ueno Station
NHK Taiga Drama: Unbound(べらぼう)
![NHK G[総合]icon](asset/images/program/icon_g.png){kind=icon}
Sundays at 8pm
![NHK [BS]icon](asset/images/program/icon_bs.png){kind=icon}
Sundays at 6pm / NHK BSP4K: Sundays at 12:15pm & 6pm
The Legend Behind Edo’s Artistic Explosion
How Tsutajū rose from humble beginnings to becoming a pivotal figure in Japan’s cultural renaissance.
Screenplay by Morishita Yoshiko Starring Yokohama Ryusei as Tsutaya Jūzaburō
How Tsutajū rose from humble beginnings to becoming a pivotal figure in Japan’s cultural renaissance.
Screenplay by Morishita Yoshiko Starring Yokohama Ryusei as Tsutaya Jūzaburō