箱入娘面屋人魚

overview

WHO IS TSUTAYA JUZABURO？
From his book lender beginnings, Tsutaya Jūzaburō (Tsutajū, 1750-97) scaled the heights of the publishing industry to become media king around the beginning of the late Edo period.
From talent-spotting to production, Tsutajū created Utamaro, Sharaku, and other famous ukiyo-e artists.
His firm grasp of period trends meant that he created numerous bestsellers in kibyōshi, sharebon, and other popular literature genres.
A talented producer with a rare talent for marketing, indeed, he was one of the greats of his era.

information

  • Exhibition Title

    SPECIAL EXHIBITION
    TSUTAYA JŪZABURŌ:CREATIVE VISIONARY OF EDO

  • Dates

    April 22 (Tue.) – June 15 (Sun.), 2025

  • Closed

    Mondays (except April 28 & May 5) and May 7 (Wed.)

  • Hours

    9:30am - 5:00pm
    *Open until 8:00pm on Fridays, Saturdays and May 4 and May 5.
    *Last admission 30 minutes before closing.

  • Venue

    Heiseikan, Tokyo National Museum (Ueno Park)

  • Organizers

    Tokyo National Museum, NHK, NHK Promotions Inc.

  • With the support of

    Taito city, Chuo city

  • With the sponsorship of

    SGC, Nissha

  • General Inquiries

    (+81)-(0)50-5541-8600 (Hello Dial)

*Some objects may be changed during the exhibition period.
[The rotation schedule is as follows:Term① April 22 – May 18, Term② May 20 – June 15]
*Changes may occur in exhibition period, display period, opening hours and closed days. Any changes will be confirmed on the official website and social media sites. Please confirm the latest information on the official exhibition website.

access

  • Venue Access

    Tokyo National Museum Logo Tokyo National Museum Map Heiseikan, Tokyo National Museum (Ueno Park)
    13-9 Ueno Park, Taito-ku, Tokyo, 110-8712
    ●JR Lines: 10-minute walk from Ueno or Uguisudani Station
    ●Tokyo Metro Lines: 15-minute walk from Ueno or Nezu Station
    ●Keisei Lines: 15-minute walk from Keisei Ueno Station

admission
Adults ¥2,100
University students ¥1,300
High school students ¥900

*Free admission for middle school students and younger children, and for visitors with disability identification cards (and one accompanying person). Please show relevant identification upon entry.
*Advance reservations not required. Exhibition entry may be delayed due to crowd control on busy days.
*No refunds, cancellations or reissuing of tickets allowed. Please confirm all details before purchasing.
*Commercial re-sale of tickets strictly prohibited.
*This exhibition ticket holders may also view the concurrent "Ukiyo-e In Play" (Hyokeikan) and TNM’s regular exhibitions on the same day they visit the Tsutajū exhibition.

SET TICKET(only on that day)

Set ticket for Special Exhibition "Tsutaya Jūzaburō" and English audio guide¥2,900
You can enter Special Exhibition "Tsutaya Jūzaburō" and enjoy English audio guide for this.

Set ticket for Special Exhibition "Tsutaya Jūzaburō" and
"Immersive Theater on Neo-Japonism" and English audio guide
(for Special Exhibition "Tsutaya Jūzaburō") ¥4,800
You can enter Special Exhibition "Tsutaya Jūzaburō" and "Immersive Theater on Neo-Japonism".
Furthermore you can enjoy English audio guide for Special Exhibition "Tsutaya Jūzaburō".

Step into the world of Unbound!

NHK Taiga Drama: Unbound(べらぼう)
In collaboration with Unbound, the 2025 installment of NHK’s annual year-long historical drama series known as Taiga Drama, currently airing, this exhibition recreates the vibrant townscape of 18th century Edo, a massive cultural hub known today as Tokyo.
Travel back in time and walk the streets the protagonist Tsutaya Jūzaburō―or Tsutajū for short―treaded as he claimed his fame as an ukiyo-e producer.

NHK Taiga Drama: Unbound(べらぼう)

NHK G[総合]iconSundays at 8pm
NHK [BS]iconSundays at 6pm / NHK BSP4K: Sundays at 12:15pm & 6pm
The Legend Behind Edo’s Artistic Explosion
How Tsutajū rose from humble beginnings to becoming a pivotal figure in Japan’s cultural renaissance.
Screenplay by Morishita Yoshiko Starring Yokohama Ryusei as Tsutaya Jūzaburō